The scene files can be downloaded here (Car Studio Lighting).
Once you have downloaded the zip file (link above), you will see that it consists of three lighting rig scenes. They contain the body of a car to use as a reference for positioning your car model, render camera, and floor plane/cyclorama.
Lighting rig scene with car body as a position reference
3ds Max defaults to the Z-Up axis, whereas the axis of this original CAD data is Y-Up. The axis can be changed to Y-Up in File -> Import (Import Settings).