The scene files can be downloaded here (Car Studio Lighting).

More tutorials that cover automotive lighting, shading, and rendering can be found here and here.

Lighting Rig Scenes

Once you have downloaded the zip file (link above), you will see that it consists of three lighting rig scenes. They contain the body of a car to use as a reference for positioning your car model, render camera, and floor plane/cyclorama.

Lighting rig scene with car body as a position reference

Importing the CAD Data

3ds Max defaults to the Z-Up axis, whereas the axis of this original CAD data is Y-Up. The axis can be changed to Y-Up in File -> Import (Import Settings).

File -> Import Settings